Your Brand, The Next Media Company – How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships

Your Brand, The Next Media Company
252 Pages
ISBN 978-0789751614

There is a content surplus and an attention deficit in the minds of consumers today. They are highly influential and aiding others down the purchase funnel using organic conversations about the products they care about and the ones they don't. In order to reach these consumers, brands must create recent, relevant and value add content in order to break through the clutter and successfully change their behavior.

Content is still king - and if you're a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company, brings together the strategic insights, operational frameworks, and insights and practical approaches for transforming your brand into a highly successful media company.

Michael Brito

About Michael Brito (San Francisco, California Author)

Michael Brito

I’ve been building brands online since Al Gore invented the Internet. 👊🏼

I am a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing content.

I have written two books with one on the way 📖:

➜ Smart Business, Social Business: A Playbook for Social Media in Your Organization (2011)

➜ Your Brand: The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships (2013)

➜ Participation Marketing: Mobilizing Employees to Participate and Tell the Brand Story (2018)