The Referral of a Lifetime - Revised and Expanded, 2nd Edition – Never Make a Cold Call Again

The Referral of a Lifetime - Revised and Expanded, 2nd Edition
187 Pages
ISBN 978-1-62656-851-8

The Referral of a Lifetime is the lead publication in the Ken Blanchard Series and has been translated in 12 languages. If you have a product or service that you offer, you probably don't like cold calling. This book outlines how you don't have to make them and still grow your business. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals from existing customers,

colleagues, and friends while retaining and maximizing business with existing


Through an entertaining fictional story, Tim Templeton emphasizes the importance of applying the golden rule in business—developing better relationships with customers by putting the relationship first, rather than just making the sale. This is the foundation on which his system is built, and it’s not something you can fake. But simply treating people well isn’t enough. Templeton offers a proven system that allows you to highlight your body of work and authenticity and then proactively reach out to customers to make sure they refer you to others.

In this completely updated and expanded edition, Templeton introduces the concept of the Perfect Client Avatar, a detailed profile of your ideal client that you share with your best clients so they know whom to refer to you. And he adds a new dimension to his process: social proof, an important by-product of social media. Studies have shown that recommendations from other people are the most persuasive way to “prove” your trustworthiness. Templeton explains how to reach the tipping point on online reviews, testimonials, and case studies of satisfied clients so you can expand your business 24/7. You’ll be adding clients while you sleep!

Your customers, colleagues and friends already know every new contact you will ever need to succeed. When you apply Tim Templeton’s system, they will naturally refer those potential new customers to you.

Tim Templeton

About Tim Templeton (San Diego, California Author)

Tim Templeton

Tim Templeton is a speaker, coach, and consultant and is CEO of

Consulting Gold, a company that helps its clients increase revenue and

profitability by implementing and leveraging Templeton's experience, insights and resources of his selected partners - as it relates to their business.

Ken Blanchard

About Ken Blanchard (Co-Author)

Ken Blanchard

Ken Blanchard, one of the most influential leadership experts in the world, is the coauthor of the iconic bestsellers The One Minute Manager and The New One Minute Manager, as well as 60 other books whose combined sales total more than 20 million copies. His groundbreaking works have been translated into more than 42 languages and in 2005 he was inducted into Amazon’s Hall of Fame as one of the top 25 bestselling authors of all time.

He is also the cofounder with his wife, Margie, of The Ken Blanchard Companies®, an international management training and consulting firm in San Diego, California, and Lead Like Jesus, a worldwide organization committed to helping people become servant leaders.

Ken has received numerous awards and honors for his contributions in the fields of management, leadership, and speaking. The National Speakers Association awarded him its highest honor, the Council of Peers Award of Excellence. He was inducted into the HRD Hall of Fame by Training magazine and he received the Golden Gavel Award from Toastmasters International. Ken also received the Thought Leadership Award by ISA–the Association of Learning Providers.

When he’s not writing or speaking, Ken teaches students in the Master of Science in Executive Leadership Program at the University of San Diego.

Born in New Jersey and raised in New York, Ken received an MA degree from Colgate University and a BA and PhD from Cornell University.