The Imagineering Process – Using the Disney Theme Park Design Process to Bring Your Creative Ideas to Life
A Master Class in Imagineering
When we think of Imagineering, we think of Disney theme parks. But Imagineering is a creative process that can be used for nearly any project, once you know how it works. Lou Prosperi distills years of research into a practical how-to guide for budding "Imagineers" everywhere.
The Imagineering Process is a revolutionary creative methodology that anyone can use in their daily lives, whether at home or on the job. Prosperi will teach you first how Disney uses the Imagineering Process to build theme parks and theme park attractions, and then he'll show you how to apply it to your own projects, "beyond the berm."
You'll learn how to begin as the Imagineers begin, with an evaluation of needs, requirements, and constraints, and then you'll delve into the six stages of the Imagineering Process: blue sky, concept development, design, construction, models, and the "epilogue," where you hold your "grand opening" and assess the effectiveness of what you've built.
From there you'll see the process in action through a selection of interesting case studies drawn from game design, instructional design, and managerial leadership.
At the end of your master class, you may not be a bona-fide Imagineer, but you'll be thinking like one.
About Lou Prosperi (Boston, Massachusetts Author)
Lou Prosperi spent 10 years working in the game industry as a freelance game designer and writer, as well as a product line developer at FASA Corporation, where he worked on the Earthdawn roleplaying game. After leaving FASA Corporation, Lou went to work as a technical writer and instructional designer and has been in that role for the last 15 years, providing user and technical documentation and training for enterprise software applications. He currently manages a small team of technical writers and curriculum developers for a small business unit of a large enterprise software company.
Lou has been interested (or obsessed depending on who you ask) in Disney parks since his first visit to Walt Disney World on his honeymoon in 1993. A self-described "Student of Imagineering," Lou has been collecting books about the Disney company, Disney parks, and Imagineering for the last 10+ years. Lou rarely passes up an opportunity to add new books to his Disney and Imagineering libraries, and is nearly always thinking about his next trip to Walt Disney World. Lou lives in Wakefield, Massachusetts with his wife and children.