Marketing Words of Wisdom
Marketing is not rocket science. In fact, marketing is more art than science, though there are some scientific and measurable aspects of marketing.
Written for today's marketing professionals, non-marketers, business executives, and entrepreneurs, Marketing Words of Wisdom provides a range of guidance, tips, and directions on the key marketing areas driving business success.
Equally as important, Marketing Words of Wisdom will help readers formulate their own thoughts and ideas on what successful marketing means for themselves and their organizations.
About Steven Howard (Palm Springs, California Author)
Steven Howard is the author of 19 leadership, marketing, management, and professional development books, including Leadership Lessons from the Volkswagen Saga and 8 Keys to Becoming a Great Leader (With Leadership Lessons and Tips from Gibbs, Yoda & Capt’n Jack Sparrow). His most recent book is Great Leadership Words of Wisdom, which contains over 1000 quotations on leadership from global business leaders, statesmen, athletes, coaches, sages, and philosophers.
Leadership Lessons from the Volkswagen Saga has won three prestigious publishing industry awards (2017 Independent Press Award, National Indie Excellence Award, and San Francisco Book Festival Award).
An author with 37 years of international senior sales, marketing, and leadership experience, his corporate career covered a wide variety of fields and experiences, including Regional Marketing Director for Texas Instruments Asia-Pacific, South Asia / ASEAN Regional Director for TIME Magazine, Global Account Director at BBDO Advertising handling an international airline account, and VP Marketing for Citibank’s Consumer Banking Group.
Born in the U.S. he also lived in Singapore for 21 years, and in Australia for 12 years. He currently resides in Southern California. He is also the co-author and editor of four professional and personal development books in the Project You series.